Tuesday, 30 March 2010

Results of questionnaire

After accumulating all of the information that I needed from the questionaires I converted the numerical information into pie charts and they have been posted below this blog. This would make it easier for me to evaluate what trends are present and therefore what people would like to see more or less of. For instance, in the pie chart for colour schemes it is evident that the majority would like to see red, white and black used in my rock magazine. It is then up to me to decide whether I want to conform to these trends, or I could perhaps go against them and try something less conventional.In terms of the hue of the colours that will be used the majority of my participants claimed that they do not think it is important to use bright colours, therefore I shall use bright colours but very sparingly so that the whole of my magazine does not look overly bright & out of place with the genre of rock. I will not be using an instrument on the cover of my magazine as my results indicate that this is not essential & I would like to go against the trend of using an insturment as it is a very obvious way of conveying the genre of a magzine. The majority of my participants claimed that in terms of a rock stars appearance, a grungy appearance would be favoured. However, I plan to go against this as I am aiming to portray a more cool image. This is because is many rock magazine today rock stars are made to look rebellious or weird/insane but never really calm & cool which is what I aim to show in my magazine. I will definetly be using a freebie in my magazine as the majority of my participants said that this was a good idea & I agree with this because as my target audience are young, I feel that they would really appreciate to get something that they like for free.
I will be using a simple layout for my magazine as I feel that this will be more effective in keeping with the conventions of a rock magazine as I have seen this layout being used in many rock magazines. My results also support this.
In terms of using an adventurous typeface, many of my participants have said that it is a significant factor in appealing to them up to a certain point. I will intergrate simple typefaces with more inventive ones when I create my front cover e.g for my masthead, cover lines etc. This will give variety but also not make the magazine look over the top.
Interestingly, the majorty of my particpants claimed that they would prefer to see a male model on the cover of my magazine as opposed to a female. However, I am going to go against this trend as I feel that the view of only men being associated with rock is quite sexist. The reasons for this view is in part down to the mass media, who portray women as being weak, conformist, sex objects & I wish to go against that convention.

Gender


Age


How important is the use of bright colours?


Are instruments on a front cover essential?


Representation of a rock star


Are freebies important?


Are opportunities to win tickets important?


Simple or elaborative layout?


How much would you spend on a magazine?


Are adventurous typefaces important?


Which masthead seems most relevant to rock?


Is a male or female model more relevant to rock?




Which colour themes represent rock most effectively?


Should a rock magazine be based on stereotypes?


Are the text or images more significant?


How regularly should a rock magazine be issued?


Questionnaire


Questionnaire continued




Thursday, 25 March 2010

Audience Theory

























In addition to the hypodermic needle theory, there is also the "uses & gratifications" theory that was created by Blumler & Katz. It is a more elaborative development on the hypodermic needle theory & it claimes that individuals may choose forms of media in order for:

1)Diversion - to escape from reality e.g. life problems
2)Personal relationships - using the media as a replacement for social interaction with family etc.
3)Personal identity - finding your individual personality & traits being reflected in media texts
4)Surveillance - being informed about things such as the weather or news

Sunday, 14 March 2010

Tuesday, 9 March 2010

Introduction of main task

For the main task of my AS level media coursework I must create the front page of a new music magazine. In addition to this, it's contents page and a double page spread. A requirement for this task is that I include a minimum of four pages. The genre that I have chosen for this music magazine is rock. The skills that I have in order to acheive this task are an insight into the basic requirements that should be apparent on any magazine, due to the prior research that I have conducted for the preliminary task. The skills that I need to create and expand on are my knowledge of the program Photoshop as in the preliminary task I did not use Photoshop as my main source for producing my front cover. This was because I had difficulties in manouvering the applications on the program. It is essential for me to gain these skills for my main task as in order to create a high quality magazine front cover, it must look proffessional and Photoshop can aid in making my front cover look as such. In order to create a magazine that is appealing and relevant to my target audience I will have to conduct research on music magazines which will comprise of me finding two existing music magazine front covers, contents pages and double page spreads. With these I will produce annotation and this will give me an insight into what grabs a readers attention and what is relevant to whom e.g. whether rock magazines use a lot of bright colours or not. I will then dwelve into audience theories and comment on one specifc theory and show how this is relevant to my magazine by explaining the theories ideology.

Thursday, 4 March 2010

Monday, 1 March 2010

Introduction

My preliminary task for my Media AS level coursework is to produce a school magazine cover. The requirements are to use a student's picture on the magazine cover as well as using a mid shot. The school magazine cover must also include a masthead with appropriatley laid out text. My thoughts on this project presently are that I feel it is a postive idea because it's creative and school orientated therefore it is about something we can all relate to. My target audience is mainly for students as my aim is to immerse students in a better quality school life by motivating them to strive harder with school work. It will therefore also appeal to concerned parents as they will be able to learn more about events and activities at school as well as any other relevant information. I am hoping to give my magazine a sophisticated look yet I do not wish for it to look mundane as otherwise it will not attract students who are the main target audience. The purpose of the magazine is to inform both parents and students of what is going on in the school, yet there will be quizzes, polls and competition's to entice students. If it were a real magazine it would be distributed monthly because events in the school only occur that often and many students would not have the time or drive to read a school magazine every week due to the fact that they have studies and other activities. I hope to attract students by making the magazine appear bright and snazzy. This should hoepfully pull in students attentions. In order to do this I will experiment with a range of typefaces and colours picking the ones which I think will appeal best to students.