Ideas for masthead

There are four possible mastheads that I am considering using for my rock magazine. They comprise of the following:

1. Electric
2. Hysteria
3. Hap - hazard
4. Anarchic

Electric
The idea behind this title is that firstly electric is a type of guitar which is heavily associated and used in rock. In addition, with the younger generation the term electric can be used to describe something that is positive or liked by someone. For instance "That concert was electric". Therefore by using this title for my magazine it implies that the magazine is cool and something that my target audience will like, as well as electric being associated with guitars.

Hysteria
This term simply means someone having a state of mind that is not healthly as it comprises of a lot of fear and is therefore not a conformist way of thinking or behaving. Although the name sounds cool, it could also be difficult for some of the younger people within my target audience to understand. They are likely to not have heard the word before in their everyday conversations, or if they have, they are unlikely to know a great deal about the term hysteria and its origins. For instance, the fact that the condition hysteria is more readily associated with women due to the ancient Greek belief that hysteria was the effect of disturbances of the uterus. Other people may just insinuate from this title that my magazine is trying to claim that the people that buy it are insane. This can come as an insult to many and therefore deter people from buying it.

Hap - Hazard
This title may be easier for my target audience to remember than my other possible mastheads because the masthead is alliteration. Therefore it may stick in people's minds more easily. Hap - hazard means by chance or casually. This can be used to reflect a stereotype of my target audience as those that like rock seem to have a rebellious attitude and not take things e.g. exams as seriously as other people might. However, as this is a phrase that is more recognisable among the older generation, it may not work efficiently for my magazine, as my target audience are unlikely to know what this phrase means.

Anarchic
This means chaotic and disorganised, therefore representing rock culture very effectively. It protrays a sense of rebellion, but seems far too formal a word to be used as the name of a rock magazine targeted at 16-25 year olds. I think it is a good title, but may be more suited to an older generation due to how formal & developed a word it is.